Project ZerO's
SWMSOCIETY PRESENTS: PROJECT ZER0’S
SWMSOCIETY is proud to have designed and curated Project ZerO’s, a transition project that aligns perfectly with our Style With Meaning philosophy—where fashion is not just about what you wear, but about the message it carries and the impact it creates.
The move from primary to secondary school is a pivotal moment in a young person’s life. It’s a time filled with excitement but also uncertainty—navigating new environments, making new friendships, handling academic pressure, and finding a sense of belonging. Many young people face self-doubt and anxiety during this transition, making support systems and mentorship essential.
That’s why we are honored to collaborate with Project Zero, A-Star Foundation, and Leyton Orient Football Club to create Project ZerO’s—a capsule collection designed not only to raise awareness but also to provide real support for young students during this crucial stage of their journey.
"Bringing the community together for positive early intervention is key. This project uses creativity and insight to support young people at a crucial stage in their journey."
Kenneth Bonsu, Co-Founder of A-Star Foundation
A COLLECTION INSPIRED BY THE LEYTON ORIENT FAITHFUL
Understanding the deep connection between the club and its supporters, we kept the Leyton Orient faithful in mind when designing this collection. The colourways are inspired by the club’s iconic kit, paying homage to the heritage and pride that come with representing The O’s—a nickname that also perfectly ties into the theme of Project ZerO’s, symbolizing a fresh start and new beginnings.
We are immensely proud that this project was made possible by the dedication of Leyton Orient’s first-team players—Omar Beckles, Zech Obiero, Sean Clare, and Sonny Perkins—who went to great lengths to ensure it became a reality. Led by club captain Omar Beckles, their commitment to this cause reflects the values of leadership, mentorship, and giving back to the community.
"As someone who grew up in this community, now representing the club and as a parent, I know how essential this is. I’m honored and love what SwMSociety has created and executed."
Omar Beckles, Leyton Orient Captain
OUR PARTNERS
Project Zero – Committed to community safety and youth development, Project Zero provides mentorship, safe spaces, and opportunities that empower young people to make positive life choices.
A-Star Foundation – Focused on youth empowerment, A-Star delivers mentorship, leadership training, and personal development programs to inspire confidence and success in young people.
Leyton Orient Football Club – As London’s second oldest professional football club, Leyton Orient has a rich history and a deep-rooted connection to its community, making them the perfect partners for this initiative.
"Supporting young people at this stage of their lives is essential. Project ZerO’s gives them the tools, confidence, and community support they need to navigate the transition successfully."
Steve Barnabis, Founder of Project Zero
STYLE WITH MEANING: A COLLECTION WITH PURPOSE
SWMSOCIETY has designed Project ZerO’s as more than just a fashion statement—it’s a movement that represents resilience, transition, and self-expression. Most importantly, it’s about action.
80% of the revenue generated from this capsule collection will go directly to A-Star Foundation and Project Zero, helping fund programs that provide young students with the mentorship, resources, and guidance they need to take their next step with confidence.
At SWMSOCIETY, we hope we have captured the spirit of Project ZerO’s—a celebration of change, unity, and community. But more importantly, we remain committed to improving the lives of young people and ensuring that every transition, no matter how challenging, is met with the support it deserves.